McCann-Erickson Singapore
Betadine: The Right Way to Gargle | Product Advertisement

Mention mouthwash, and a few things come to mind. ‘Fun’ is certainly not one of them. So how do you promote the common gargle? We reckon the following commercial does it the right way. ‘The Right Way to Gargle’ introduces Betadine’s saltwater rinse through a fun and educational video. Also doubling as a viral video, the promo clip features heavy 3D animation with an emphasis on character design and peppy storytelling. Superpixel handled the 3D processes – 3D modelling, texturing, lighting, rendering – and assisted with several sections of the animation.



Client : Betadine
Agency : McCann Erickson
Design/Animation/Compositor : Semicolon
3D Modelling/Texturing/Lighting/Rendering : Superpixel