Process

From start to finish – we’ve got you covered.

Superpixel tailors industry-standard practices to your needs.
So whether you’re a media veteran, or fresh to the field, learn about our simple 7-step process to creating Super content below.


1. BRIEFING

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We listen to your objectives and goals to get at the heart of your story. Along with your target audience, deadline and budget requirements, we proceed to work on the next steps, with all key elements and information in mind.


2. SCRIPTING

Whether you have your own script ready, or require our collaboration to craft your message, you will always have the freedom to steer, amend and finally sign off on your script. This is the first major milestone of the project. Only with your sign-off on the script will we continue with the voice-over recording, if required by the project.


3. STORYBOARD

A storyboard is a visual representation of how the video will unfold, shot by shot. It's made up of a number of frames with illustrated sketches to represent each shot. Under each frame are descriptions of the visuals, as well as the relevant narration for that particular scene.


4. STYLEFRAMES

Styleframes are fully coloured frames that provide an idea of how the final video will look. They indicate the look and feel of each major scene.


5. FILMING

Before the actual shoot, we carry out all the necessary preparations, such as selecting the cast, crew and filming location. Footage is then recorded, and brought back to our studio for post-production processes. 


6. EDITING & ANIMATION

Here, we edit the raw footage, apply color correction, filters, and make other necessary enhancements. This stage is where we also work on other elements, including graphics and special effects – depending on the scope of the project.


7. MUSIC, VOICE OVER & SOUND EFFECTS

We can help you source the ideal voice to match your brand and budget. Any relevant spot (sound) effects are now added, with the shortlisted music mixed in.