Consider an explainer video as a company’s modern-day elevator pitch for its products or services.
Successful ones explain the value of your product in the shortest period and are succinct, laser-focused, and have a very clear goal. The explainer video format is intended to catch viewers’ attention. After all, attention is a valuable resource, thus the majority of explainers are well-produced and feature a strong call to action.
An explainer video is a short animated or live video that explains your company’s product or services. Explainer videos are often placed on your landing pages, the home page of your website, or prominent product pages.
This type of video has become very popular that some sites boast up to 144% more conversion rates after including explainer videos on their websites.
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What Does An Explainer Video Do
Did you know that only 20% of your site visitors will read the document, but 80% will watch a video? Your company will need an explainer video because it explains effectively what you provide, whether it’s a product or service.
To prove the point, let’s check several benefits you will get from explainer videos.
1. Catch the audience’s attention with video content
How do you grab the attention of your target audience when advertisers bombard them with ads? The answer to this question is, an interesting video. Explainer videos are a very powerful tool that helps to grab viewers’ attention.
2. Improve web search engine optimization (SEO)
What are the most important factors that determine the success of your online business? Traffic! Embedding videos can significantly increase web traffic. If there are no visitors to your site, you can say bye-bye to traffic in the future.
Search engine users are 50% more likely to find your site if you include videos in your content.
In addition, users will spend more time on your page if the video is interesting. This will give more positive signals to the search engines, which will increase your rankings and organic traffic.
3. Attractive for mobile users
More and more internet users are turning to dedicate more time to their smartphones. Smartphones are so powerful these days that you can do pretty much anything a computer can.
In addition, mobile phone users appreciate explainer videos. Content volume is very important when we are dealing with smartphone users.
Explainer videos fit perfectly into the phone screen, giving them a great user experience. As we saw at the beginning of this article, the demand for video on mobile devices is growing exponentially.
4. Increase your conversion rate
Another great advantage of posting explainer videos is the increased conversion rate. Having an explainer video at the top of your landing page can significantly increase engagement and sales.
5. More chance of going viral
Explainer videos are not limited to your content pages. You can distribute the videos on various video platform sites like YouTube, Vimeo, etc. This social media platform makes it easy for users to share videos.
6. Suitable for multiple channels
We’ve seen how videos go viral on social media platforms, and we’ve covered how embedding videos can increase site time. Inserting videos into emails helps increase the open rate by up to 13%.
Another study found that about 93% of businesses increased their sales due to posting videos on social media platforms. You can also use explainer videos for TV ads.
Also read: Corporate Videos: Why Is It Important For Brand Awareness
Who Needs an Explainer Video for Their Product or Service?
It’s not just for startups. Animated explainer videos, live action explainer videos, and whiteboard explainer videos are now used in banking, FMCG, property, education, and B2B SaaS.
If your product or service takes more than two paragraphs to explain, you should create an explainer video. Most explainer videos run under two minutes and help potential customers quickly understand what makes your solution unique.
Types of Explainer Video & When to Use Them
There is no single format that every video type has its own role. Here are the most common explainer video examples:
- 2D Motion Graphics. Animated visuals and animated elements that simplify complex ideas. Perfect for website embedding and online videos.
- 3D/CGI. Highlight key features of a physical product. Ideal for educational explainer videos in industries like property or engineering.
- Live Action Explainer Videos. Use an actual person and live action footage to build trust. This explainer video type adds a personal touch and works well for brand stories.
- Screencast Explainer Videos. Screen recordings of a computer screen that show step‑by‑step use. This makes explainer videos perfect for software demos or explaining services.
- Hybrid Explainers. A mix of live action videos and animated visuals. Great for broad audiences where you need both human connection and creative freedom.
- Whiteboard Explainer Videos. Whiteboard animation or simple drawings that make educational content fun and clear. Often used for training or internal communications.
Quick tip: Choose the explainer video type based on the complexity of the message, the emotional tone you want, and your production process timeline. Whether you’re making animated explainer videos or screencast video tutorials, an engaging script and the right visual styles make all the difference.
What Makes A Good Explainer Video?
So how do you make a good explainer video? Let’s check some criteria below that is present in every great explainer video.
1. Duration, Aspect Ratios & Versions for effective explainer video
When you make an explainer video, keep it short, flexible, and ready to adapt. A successful explainer video requires the right length, the right format, and versions that fit every channel.
- Duration: The ideal length is 60 to 90 seconds with a maximum of a two minute video.
- Cutdowns: Use 15 to 30 seconds for ads and social.
- Aspect ratios: Choose 16 by 9 for YouTube, 1 by 1 for feeds, and 9 by 16 for Stories or TikTok.
- Localization: Keep a master file without text so you can create new explainer videos in other languages with just a few clicks.
2. Strong CTA supported by a clear video script
Explainer videos need to make it clear what they want the viewers to do after seeing them. So they will need a concise and eye-catching call to action (CTA) button.
3. Focus on problem-solving with company’s product or service
Explainer videos are designed to address a particular issue, describe a product or service, and explain why they are the best option.
4. Connect brand and audiences with an engaging script
The most effective explainer videos are those whose tone and style reflect both the brand and the target audience.
5. High Quality to deliver a great explainer video
For explainer videos to effectively convey a brand’s value proposition, they must be of high quality in both production and content.
How then, are the finest explainer videos able to maintain their succinctness, excellent quality, effective call to action, and clear solution? They all have a similar format. They address these questions in the first place:
What: What problems are the audience facing?
How: How will your solution (product/service) fix it?
Why: What makes you the audience’s best option?
Explainer videos frequently neglect to emphasize the why in favor of the what and the how.
They do an excellent job of discussing a product or service, but they fall short when it comes to conveying the core mission of the business.
Your business needs to convey a compelling core mission statement that connects specifically with its intended audience to explain the why. This may be done by using video marketing to identify who their target audience is.
What Are The Best Explainer Video?
To better understand what a good explainer video looks like, here are some examples of them, including some projects we’ve worked on:
AIA Medishield Life Plan
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SuperPixel worked for AIA, one of the leading insurance companies in the Asia-Pacific, to create an animated explainer video for the Medishield Life Plan.
Explainer videos are designed to simplify complex ideas, and in this project, we used the charm of animated videos inspired by nostalgic 8-bit video games.
The visuals, supported by carefully chosen music tracks and balanced audio files, transported viewers into a playful 2D world while explaining serious insurance benefits. This project demonstrates how explainer videos go beyond a simple whiteboard video.
They use visual storytelling to make information clear, engaging, and emotionally memorable for audiences.
BytePlus CDN and Edge Function
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SuperPixel worked for BytePlus to produce an explainer video that introduced their CDN and Edge Function capabilities.
At its core, an explainer video exists to transform technical subjects into clear, relatable visuals, which was exactly the focus here.
By using bold motion graphics, clean illustrations, and UI-inspired visuals, we turned advanced digital infrastructure into an intuitive story about speed and reliability.
Smooth transitions and thoughtful pacing kept the narrative engaging from start to finish. This case study highlights how explainer videos can simplify product education, communicate value effectively, and support brand storytelling by making even the most complex ideas easy to grasp.
How Do I Start to Create Explainer Videos?
Thinking about making your own explainer video? Don’t worry, it’s easier than it sounds. With the right plan and a few simple steps, you can turn any idea into an engaging video.
In-depth research on project requirements
Determine the audience’s pain point. Next, we decided what kind of explainer video would do the trick for the project.
When we complete the task of defining our audience and choosing the type of video to solve the problem, we then decide what we want from our audience.
In addition, we must also decide whether to convey our message formally or informally. To get better results from your campaigns, you should try to answer some of the common objections you might have from viewers.
Script Structure
Every successful explainer video needs a clear and engaging script. The video production process becomes easier when you follow a simple structure that works in just a few seconds.
- Hook (0–3 seconds): Start with a bold question or fact that grabs attention.
- Problem (3–15 seconds): Show the pain point and its consequence.
- Solution (15–45 seconds): Explain your product or service in three simple steps.
- Proof (45–60 seconds): Add quick data, client logos, or social proof.
- Differentiator (60–80 seconds): Highlight what makes you unique.
- CTA (end): Close with one clear action, for example “Watch a 5-minute demo.”
Always include subtitles and set a comfortable pacing so your own explainer video works smoothly on mobile.
Storyboard for planning effective marketing videos
The storyboard process is a way to analyze whether your visual and storytelling style fits your company’s mission and goals. Apart from that, it also reduces the time you need to do reviews.
In this step, we bring the characters together in the video, break down the entire story and arrange them in order, and bring the characters to life by exposing them to different backgrounds.
Voiceover
Just like the story, the voiceover is also an important part of the video. If the voiceover doesn’t match the character’s traits, it can spoil the whole video’s fun. You have two options for voiceover. You can choose a professional voiceover artist, or you can do it yourself.
Sound effects
Add different sound effects from the voiceover. In the voiceover, you bring in a professional artist to voice the characters. In terms of sound effects, you can create fun videos to grab and grab the viewer’s attention.
You should consult a professional audio designer to create the most suitable video sound effects. It’s like putting the finishing touches on a video.
Distribution & Placement
Creating a new explainer video is just the start. To get real results, you need a clear marketing strategy that places each video where it drives the most viewer engagement.
- Website: Embed in the hero section or product page and place the CTA right below the video.
- YouTube or Vimeo: Optimize title, description, tags, and use a strong thumbnail.
- Social media: Share 3 to 5 cutdowns with different openings for A/B testing.
- Email or EDM: Use a thumbnail with a play button and track clicks with UTM links.
- Sales or Events: Add to sales decks, booths, or chatbots for quick overview and pre-qualification.
Good distribution turns video creation into an effective video project, not just another piece of content.
Funnel Mapping & KPIs
Most videos work best in the middle of the funnel, but you can create explainer videos for every stage. Matching the explainer video script with funnel goals ensures a compelling story and measurable success.
- TOFU (awareness): Use 15 to 30 second cutdowns for reach, view rate, and watch time. CTA can be “Learn more” or “See case studies.”
- MOFU (consideration): Use 60 to 90 second marketing videos to highlight key features. Track watch rate at 50 to 75 percent and clicks to the demo page. CTA can be “Watch a 5-minute demo” or “Download a feature sheet.”
- BOFU (conversion): Place a two minute video or shorter on pricing or checkout pages. Track lead submissions, trial sign-ups, and add-to-cart. CTA can be “Start your free trial” or “Get a quote.”
Always set up event tracking for 25, 50, and 75 percent watch completion. Use Google Analytics to monitor CTR, conversions, CAC, and ROAS so you can refine the video production and marketing strategy.
Also read: How to Make A Great And Effective Educational Video?
Make your explainer video with SuperPixel
Marketers often struggle to explain complex products in a way that keeps attention. Most videos lose viewers in just a few seconds, while text-heavy pages don’t convert.
That’s where a successful explainer video makes the difference. And when you’re ready to create one, you know SuperPixel is here to help.
