Print Campaign Ident | 3D Graphics Singapore

Homegrown bakery group BreadTalk is a success story, having established footholds in markets as diverse as Kuwait. Harking back to its roots, BreadTalk launched a print campaign in Singapore and Hong Kong centered on the theme of ‘Home’ – or ‘Jia’, as rendered in Chinese below. The idea was to use real world symbols with cultural significance to form a silhouette of the Chinese character. Spy some of the icons below, and see if you can identify them!


Client : Breadtalk
Agency : Tangent
3D Design & Compositor : Superpixel